About Poster collecting
Poster collecting has a history full of surprises. Indeed, the posters taken free of charge from the printing works or detached from shop windows can be worth hundreds or thousands of euros, as happens with many stamps, paid in cents and resold today for thousands of euros. Similarly, a Mulin Rouge advertising poster made by Lautrec is worth around 500,000 euros at auction today.
Jules Chéret, the "father of the posters"
Print dealers were already taking advantage of the overwhelming interest in “affordable” art when the posters of Jules Chéret (1836 - 1932) burst onto the scene.
Thanks to the invention of color lithography in the late 1870s, Chéret produced more than 1,000 posters in his lifetime, earning him the title of "father of posters". The typical "effervescent" female figures of his posters were nicknamed "Chérettes" and became style models for young Parisian women.
So, suddenly, with the new printing technique, posters became a great cultural unifier: artistic but easy to understand images vied with each other for the attention of passers-by, regardless of class, education or gender. A visual language developed with iconic characters and situations. Thus the concepts of selling through eros and humor were born and the public will love this new mass graphic art.
More and more dealers recognized the artistic and documentary value of posters, and as early as 1881 gallery owners such as Edmond Sagot began offering special copies of famous posters. Soon the demand was so great that exhibitions and poster collectors' clubs were organised.
Each month, print dealers clamored for surplus or additional prints of the best posters they could find, forging relationships with artists and printers that would last well into the 20th century. Those who joined the club received an assortment of these drawings, to keep in print drawers in their homes.
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Discover ArtGround limited and numbered posters editions
Discover ArtGround limited and numbered posters editions
Discover ArtGround limited and numbered posters editions
Jules Chéret, the "father of the posters"
Print dealers were already taking advantage of the overwhelming interest in “affordable” art when the posters of Jules Chéret (1836 - 1932) burst onto the scene.
Thanks to the invention of color lithography in the late 1870s, Chéret produced more than 1,000 posters in his lifetime, earning him the title of "father of posters". The typical "effervescent" female figures of his posters were nicknamed "Chérettes" and became style models for young Parisian women.
So, suddenly, with the new printing technique, posters became a great cultural unifier: artistic but easy to understand images vied with each other for the attention of passers-by, regardless of class, education or gender. A visual language developed with iconic characters and situations. Thus the concepts of selling through eros and humor were born and the public will love this new mass graphic art.
More and more dealers recognized the artistic and documentary value of posters, and as early as 1881 gallery owners such as Edmond Sagot began offering special copies of famous posters. Soon the demand was so great that exhibitions and poster collectors' clubs were organised.
Each month, print dealers clamored for surplus or additional prints of the best posters they could find, forging relationships with artists and printers that would last well into the 20th century. Those who joined the club received an assortment of these drawings, to keep in print drawers in their homes.
.
Discover ArtGround limited and numbered posters editions
Discover ArtGround limited and numbered posters editions